So this guy is pretty cool... Eric Larsen. He is a modern polar explorer that I got to meet at Conserve School. This product won third place at a "craziest gear" competition. Looks like smelling good is not the be all end all. Perhaps dirt is the new smell and not the nasty Axe? God I hope so. Maybe they will even come out with a "Georgia-red-clay-after-it-has-rained" smell! :D But it could also be used to offend someone you really don't like, ruin a party, and of course the "I smell so bad I'd have to take a shower and then we'd be late and it wouldn't be worth it" excuse to get out of going some place you don't want to.
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